WNOR: Wants Needs Outcomes Results ebook

Most people are familiar with "WIIFM" (What's In It For Me") when selling ... but things are very different now. Clients are interested in four main areas: "WNOR" Wants, Needs, Outcomes and Results. This ebook shows you how to tailor your business offerings to match those interests ... and the worksheets help you keep them at-a-glance.